Category Archives: Fashion

Interview Me…Bettina Liano (fashion designer)

What was the inspiration behind your SS10 collection?
Creatures of Light, our theme this season is all about translucent layers in luxe fabrics and beautiful soft colours that evoke a sense of softness that creates an ethereal feeling.

How would you describe the look of the collection this season?
It is a collection that juxtaposes translucent layers with confidently structured pieces.

Fashion is in your family. Was becoming a fashion designer a considered thing or did it evolve over time?
Creativity runs in the family but it was not a considered pathway. It most certainly was a passion that evolved over time and something that is ingrained in everyday life.

You have a big celebrity following with visitors to Melbourne making the pilgrimage to your Chapel St store. Have you specifically targeted them?
Not at all, I think Chapel Street itself is an iconic street that many tourists and celebrities alike hear about – it’s natural for them to visit the area, and our store.

Have you found you have need to cater for a fuller figure as our waistlines expand and have you changed your fit over time to suit?
I think we’ve been able to successfully identify a gap in the market for jeans that cater to fuller figured women who love well fitting jeans. Our Curvy Fit range in particular, has been embraced wholeheartedly and comes in an array of styles and colours.

Outside fashion and design, what do you enjoy doing?
Art, music and interior design

What is your favourite local haunt? Cafe? Restaurant? Stores?
The Kanteen in South Yarra is great for brunch. French Fantasies on Toorak Rd for amazing French pastries. The cosiness and intimacy of La Lucciola is the perfect restaurant for home-style food. Chapel Street Bazaar is a great place for vintage finds.

What was your last exciting purchase?
My new Prada bag

For a fashion fix or a spot of inspiration, where do you turn?
Italian Vogue is a great publication for that.

Where to next for Bettina Liano?
Looking ahead to a great next season and hopefully several exciting collaborations in the works.

Take a look at Bettina Liano at 471 Chapel St, South Yarra.
Ph: 9827 0063


Interview Me: Arabella Ramsay (fashion designer)

The theme running through my chat with Melbourne fashion designer Arabella Ramsay was definitely freedom of spirit. In her current SS10 collection, she follows a girl making the pilgrimage across the US, experiencing that first sense of freedom through her travels. The freedom continues as you walk into her ‘off the beaten track’ boutique at 1073 High Street, Armadale, where you will hear 70′s folk music and smell the fragrance of frangipani wafting through. A country girl at heart, Arabella’s aesthetic this season would look at home at a festival or country fair as much as it would walking in the streets of Melbourne or at the beach….

I love the idea of an American road trip inspiring your SS10 collection, This Side of The Blue. Did you make the pilgrimage across the US? How would you describe the look of the collection this season? I travelled there late last year and in early February this year. The collection visualises a girl on the quintessential American road trip. Melding prim rock rebel handwriting with Americana imaginings, the collection is a mélange of folk and iconic references with a sense of homeliness and handicraft that allude to a step back in time and less complicated life. Very much inspired by American ranches and my Mother’s love of amazing vintage quilts….

The SS10 collection is heavy on the details – florals, hand stitching and patchwork. Was this collection a particularly challenging one to produce because of the attention to detail required? There were a few pieces that were challenging, reworking the quilt denim dress for example (made from vintage wash jeans and american patchwork pieces)… But the others were about coming up with the fabric design elements – for instance the American quilt print, and about making the styles really good fits…and tying the collection all together.

Your store in Melbourne is always on my hit list. Do you have any plans to expand to other cities? We’re looking at options Sydney…we are due to open our first permanent Melbourne store October 1st in Flinders Lane which is so exciting! I wouldn’t mind looking into Brunswick also, and expanding abroad…

How did you become a fashion designer? Was it an ordered process or did it evolve? I suppose a lot of creativity comes from my family background and upbringing, I’ve always loved patterns and textiles and my Mum has always loved fashion… and after studying at RMIT and abroad it ultimately just morphed from a few accessories into the label!

Outside fashion and design, what do you enjoy doing? Enjoy heading back to the coast, Apollo Bay to relax!! Reading a good book is always on the top of my list.

What is your favourite local haunt? Café? Restaurant? Stores? Love Batch for coffee, Movida for eating and Flinders Lane for a stroll is quite good!

What was your last exciting purchase? New Italian boots we just got instore by Pantanetti… They are amazing!

For a fashion fix or a spot of inspiration, where do you turn? I love looking at old illustrations by my Dad, strolling round our country home and always a trip abroad anywhere is good for creative inspiration.

View the Arabella Ramsay SS10 collection in store now at 1073 High St, Armadale or visit the website for more details and lots of great shots of the collection.