Interview Me…Bettina Liano (fashion designer)

What was the inspiration behind your SS10 collection?
Creatures of Light, our theme this season is all about translucent layers in luxe fabrics and beautiful soft colours that evoke a sense of softness that creates an ethereal feeling.

How would you describe the look of the collection this season?
It is a collection that juxtaposes translucent layers with confidently structured pieces.

Fashion is in your family. Was becoming a fashion designer a considered thing or did it evolve over time?
Creativity runs in the family but it was not a considered pathway. It most certainly was a passion that evolved over time and something that is ingrained in everyday life.

You have a big celebrity following with visitors to Melbourne making the pilgrimage to your Chapel St store. Have you specifically targeted them?
Not at all, I think Chapel Street itself is an iconic street that many tourists and celebrities alike hear about – it’s natural for them to visit the area, and our store.

Have you found you have need to cater for a fuller figure as our waistlines expand and have you changed your fit over time to suit?
I think we’ve been able to successfully identify a gap in the market for jeans that cater to fuller figured women who love well fitting jeans. Our Curvy Fit range in particular, has been embraced wholeheartedly and comes in an array of styles and colours.

Outside fashion and design, what do you enjoy doing?
Art, music and interior design

What is your favourite local haunt? Cafe? Restaurant? Stores?
The Kanteen in South Yarra is great for brunch. French Fantasies on Toorak Rd for amazing French pastries. The cosiness and intimacy of La Lucciola is the perfect restaurant for home-style food. Chapel Street Bazaar is a great place for vintage finds.

What was your last exciting purchase?
My new Prada bag

For a fashion fix or a spot of inspiration, where do you turn?
Italian Vogue is a great publication for that.

Where to next for Bettina Liano?
Looking ahead to a great next season and hopefully several exciting collaborations in the works.

Take a look at Bettina Liano at 471 Chapel St, South Yarra.
Ph: 9827 0063

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